Name Game

If you are a regular viewer of Channel UNOyou may notice that this quarters issue appearsto bear a striking similarity to the lastone, in which we commented on the natureof names and the hazards that brands can facewhen they migrate across regions, culturesand languages. In this issue we wanted to goback to the source rather than the destination.Where do names come from and why, if theyare only there for us to defi ne one thing againstanother, does it seem to have such an impacton our perception of it.


Click to download PDF