Why do some businesses stand out over others? Is it location? Price? Product? Or the way they promote their business? You could make an argument for all of these elements, they’re all valuable components for an organisations’ success. However, here at UNO we feel the key lies in the fundamentials of a business, those which differentiate you from your competition. That is certainly your branding. More often than not, branding can be the only differential point for customers when making comparisons between your business and a competitor.