NO ONE’S BETTER IN THE BEDROOM
UNO had recently embarked on a comprehensive store upgrade program, across multiple sites in 4 states. The aim was to add value to the Bedshed brand proposition in this highly competitive retail landscape and make it easier for consumers to navigate the store and find their desired destinations of sales staff, mattresses, furniture or manchester. Two prototype stores were completed and adjudged to have assisted in a major increase in foot traffic and turnover.
The next step was to align the in-store point-of-sale information and brand presentations that changed the sales focus from pushing products to answering the customers’ needs. This included redesigning POS items that presented features, benefits and sale prices in a clear and concise manner which in turn lead to a review and refinement of the Bedshed brand logo.