UNO was invited to help add extra colour and movement to the annual Royal Adelaide Show, held in September.
The graphics team worked hard to create exciting banners and directional signage between the Showbag Pavilion and Market Bazaar, as well as floor graphics and decorations. UNO were able to create a dynamic environment which was both vibrant and easy to navigate, whilst also taking away some valuable knowledge.
The Royal Adelaide Show is an annual agricultural show, held annually in the first weekend of September. It runs for ten days and is attended by up to half a million people each year, making it the biggest event in the state. The show includes a large number of competitive entries, such as livestock, art and craft, food and wine and photography. In addition, the show features a wide range of entertainment, exhibitors, rides and showbags.
The look and feel was loosely based around the existing Royal Adelaide Show logo, with an abstract twist. Catherine wheels and directional lines were a recurring motif throughout the exhibition space, used in all banners and some hanging decorations.
Floor graphics and hanging ribbons were used to direct people through to the Market Bazaar, and gave the space a new burst of colour.
The team came out of the Royal Adelaide Show with some newfound knowledge and already a handful of new ideas for the 2016 edition.1