With the 2014 Reading Festival fast approaching, the office has been buzzing as staff reminisced about their favourite acts, past line-ups and personal experiences at the festival… which will celebrate its 35th anniversary this year.
But as with all designers, the topic of conversation quickly turned from nostalgic festival experiences to a friendly discussion about the festivals poster.
For the last decade the poster type has featured primary a yellow theme with minimal graphic expression. As the UNO design team “discussed” the posters appearance between themselves, we decided to challenge them to create their very own versions … for argument sake of course. What changes would they make if they were in charge? What design principals would they follow?
The rules were simple…
Here’s the end result.
“Reading is one of the oldest towns in England, with roots that can be traced back to Roman occupation. More recently though, Reading was known for the three Bs, Beer, Bulbs and Biscuits because of three large Reading based institutions: Simonds’ Brewery, Suttons Seeds, and Huntley and Palmers Biscuits. I chose to use these icons to represent each day of the festival on a backdrop of blue to represent to open-air aspect of the festival. The icons themselves are broken up to show the different layers of the festival (music, comedy, culture, etc.) and also the different stages at the event”.
“The current, traditional poster for Reading is very cluttered and difficult to read – it includes all the artists who are playing over the three days on one big poster. This redesign splits it into three cleaner posters – one for each day. Each poster is colour coded to allow for ease of recognition. The current branding for Reading incorporates an arrow motif which was carried across to the redesign, to represent which day the poster is for (one arrow for day one, etc) and is also apparent within the text”.
“Taking cues from some of my favourite poster illustration, I created an isometric illustration of the Reading Town Hall to not only represent Reading itself, but also the history of the setting. The composition alludes to Reading being electrified by the upcoming festival, whilst also embodying the outdoor nature of the event. The decision to use tight typography was done to show the sheer number of acts performing on each day, with the poster designed to have a level of versatility – the Town hall illustration page would be considered the front image with the days (day one, two and three) presented on the back allowing for the poster to be reversed depending on the environment”.
*UNO Australia is a Melbourne based creative design agency located on the outer skirts of Richmond, specialising in graphic, product and exhibition / retail interior design solutions. If you are looking to develop your brand or product, feel free to contact us for further information. We look forward to hearing from you.