Wine packaging can take many forms – from bottles, to casks, to the more dubious ‘wine in a can’ form. However it’s still the traditional bottle and label format which is by far the most popular amongst consumers. Although it is much smaller than a cask, the visual area of a wine label needs to provide a large amount of information to the consumer, whilst also appearing attractive in-store.
DesignEX 2014 is about to kick off. Over the three day event it’s expected that around 10,000 industry professionals will pass through the Sydney Exhibition Centre at Glebe Island to view products and services from the world of architecture, interiors, flooring, kitchen & bathrooms, textiles & furnishings and the latest in contemporary workplace design.
There’s an increasing view in todays marketplace that brand loyalty is no more. Those who hold this view believe that consumers are now influenced by price advantages over product quality and the security that a trusted brand name can provide. Those with this attitude also believe that services such as loyalty programs and membership benefits only serve to slow down the inevitable death of brand loyalty, arguing that, going forward, price will be ruler and loyalty to brands, a thing of the past.
Branding is all about leaving an unforgettable image in the minds of those who see it. Usually if this is done effectively it’s likely to resonate in customers minds long after the purchase has been made and continue to be a key factor in their return to your business for years to come.
We give praise this week to UNO’s very own Jack Martinich, who’s Mobi Chair – a combination of the classic wheelchair and electric scooter – appeared in an article done by CNN this week ‘Folding vehicle products and concepts’, identifying the evolution of innovative design in the industrial landscape and the trending concept of compactability, moving forward. The article looks at the redesigns of 9 classic products ranging from foldable kayaks to bikes, wheelchairs to scooters, with Jacks Mobi Chair – a modern take on the old classics – designed with practicality and functionality in mind.
The much anticipated Pakman parcel home delivery system is ready to hit the stores this week, just in time for the ever busy Christmas rush. With online shopping records set to explode this holiday season it seems like the perfect time for Pakman’s launch into the market. Designed as a simple solution to the ever growing issue that surrounds parcel delivery, Pakman is an affordable, innovative and secure alternative for those sick and tired of missing their parcel deliveries at home. Designed with convenience in mind, Pakman provides a safer alternative for the 11 million Australians who make online purchases each year – providing a more convenient parcel delivery system that removes the frustration of conventional parcel delivery.
“Don’t throw that out, it will be back in fashion in no time” At the time, when you’re told you think they’re delusional. As a child you can’t understand the concept, we are taught from a young age that when something gets old you throw it out and move on. You grow and evolve. The concept of evolution and the way human beings have functioned and advanced for centuries.
Many consider financial success to be the ultimate measure of a brands accomplishments. The point when that brand has grown so large financially that its exceeded the expectation of those closest to it, boasting totals revenue that dwarf most nations GDP. Of course the benefits of extreme wealth is appealing – it shows a sense of power, control and influence in the market place – but does that promote success or greed in the minds of consumers?
The annual Two Heads summit took place this October in the fast changing Meatpacking district of New York City, with members arriving from different points of the globe locked and loaded for an action packed week. Our accommodation and meeting headquarters for the summit was the Standard Hotel Highline which straddles the starting point of this major urban renewal project.