UNO are excited to announce the launch of Peewee Ponies.
Peewee Ponies are cute-as-can-be pony collectable pony figurines. Each pony began its life as a hand-sculpted clay model, and UNO’s product team worked together to reproduce the original models for mass production by 3D scanning and printing. Together with our product team, the graphic team developed the brand, collateral, promotional material and packaging.
Each pony has it’s own individualised box that also doubles as an attractive display case with removable picket fence ‘day yard’. There are currently five ponies in the product range – Charm, Dougal, Maverick, Roxie and Winston.
Wine packaging can take many forms – from bottles, to casks, to the more dubious ‘wine in a can’ form. However it’s still the traditional bottle and label format which is by far the most popular amongst consumers. Although it is much smaller than a cask, the visual area of a wine label needs to provide a large amount of information to the consumer, whilst also appearing attractive in-store.
There’s an increasing view in todays marketplace that brand loyalty is no more. Those who hold this view believe that consumers are now influenced by price advantages over product quality and the security that a trusted brand name can provide. Those with this attitude also believe that services such as loyalty programs and membership benefits only serve to slow down the inevitable death of brand loyalty, arguing that, going forward, price will be ruler and loyalty to brands, a thing of the past.
Branding is all about leaving an unforgettable image in the minds of those who see it. Usually if this is done effectively it’s likely to resonate in customers minds long after the purchase has been made and continue to be a key factor in their return to your business for years to come.
“Don’t throw that out, it will be back in fashion in no time” At the time, when you’re told you think they’re delusional. As a child you can’t understand the concept, we are taught from a young age that when something gets old you throw it out and move on. You grow and evolve. The concept of evolution and the way human beings have functioned and advanced for centuries.
Many consider financial success to be the ultimate measure of a brands accomplishments. The point when that brand has grown so large financially that its exceeded the expectation of those closest to it, boasting totals revenue that dwarf most nations GDP. Of course the benefits of extreme wealth is appealing – it shows a sense of power, control and influence in the market place – but does that promote success or greed in the minds of consumers?