"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated".Paul Rand
"Design is important because chaos is so hard".Jules Feiffer
"Imagination is the preview of life's coming attractions".Albert Einstein
"New opinions are always suspected, and usually opposed, without any other reason but because they are not already common".John Locke
"Less is more".Ludvig Mies Van Der Rohe
"Design is a plan for arranging elements in such a way as best to communicate a particular purpose".Charles Eames
“It’s not creative unless it sells”.David Ogilvy
"The correct shape is the shape of the objects meaning".Massimo Vignelli