"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated".
"Design is important because chaos is so hard".
"Imagination is the preview of life's coming attractions".
"New opinions are always suspected, and usually opposed, without any other reason but because they are not already common".
"Less is more".
"Design is a plan for arranging elements in such a way as best to communicate a particular purpose".
“It’s not creative unless it sells”.
"The correct shape is the shape of the objects meaning".